Blogs Rob Hof

Rob Hof wrote a post about Identity 2.0:

Honestly, I don’t know if Identity 2.0, or something like it, will solve all the problems. Some people–perfectly good people with insightful opinions–simply don’t want to be identified in some circumstances. Their employers may object. They’re worried about government intrusion. Maybe they’re just shy. Seems like it’s going to be tough for one identifier to suffice for all the different kinds of things we do online. But then you’ve got the same problem of who’s really whom all over again.

A goal of Identity 2.0 is to mimic aspects of identity transactions that work well in the physical world. We all have different personas depending on context. I present different aspects of myself depending on wether I am interacting with my mother, my friends, my employees, a server at a restaurant, or my banker. In the online world, we will need the same way to compartmentalize our identity in ways so that we present subsets depending on context. There is no need or desire for a single, global identifier. A logical progression of this is the ability to have a 1:1 relationship, where a given persona is used only at one site, providing anonymity between sites.

With respect to comments on a blog. We envision the commenter needing to build up a reputation over time, and it would be associated with a particular persona. Since it takes a sequence of good behavior to build a positive reputation, there is a cost to that reputation, that good netizens will want to preserve if having a good reputation provides additional value.