Scan any website to detect trackers, or select manually — get a personalized migration plan to privacy-friendly alternatives.
We scan for tracking scripts, cookies, and pixels, then recommend privacy-friendly replacements.
Google Analytics Alternatives: Why You Should Switch in 2026
Since 2022, data protection authorities in Austria, France, Italy, Denmark, and Sweden have ruled that Google Analytics violates GDPR because it transfers visitor data to US servers without adequate safeguards. In 2024, over €2.1 billion in GDPR fines were issued for US-based analytics. Privacy-friendly alternatives like Plausible, Fathom, Umami, Rybbit, and Pirsch let you track your website traffic without cookies, consent banners, or legal risk.
Plausible vs Fathom vs Umami vs Rybbit: How to Choose
Choosing between privacy analytics tools depends on your priorities:
Plausible Analytics
Best for simplicity. Under 1 KB script, no cookies, EU-hosted (Germany). Google Search Console integration. From $9/month or self-host free.
Fathom Analytics
Best for managed SaaS. Built-in GA4 data importer, EU data isolation, email reports. No self-hosting option. From $14/month.
Umami
Best for self-hosting. Open source (MIT), no cookies, unlimited sites. Free to self-host on any platform — Vercel, Railway, Docker, VPS.
Rybbit
Best for advanced features. Open source with session replay, funnels, user journeys, and web vitals. Fast-growing in 2025–2026. From $9/month.
Pirsch Analytics
Best for EU compliance. Built and hosted in Germany, cookie-free, Schrems II compliant. White-labeling for agencies. From $5/month.
Matomo
Best for feature parity with GA. Most comprehensive: heatmaps, session recording, funnels, GA data import. Self-host free or cloud from €19/mo.
What Happens to Your Historical Data?
The biggest concern when migrating from Google Analytics is losing historical data. Here’s what each tool offers:
- Plausible: Built-in CSV importer — import your GA data directly
- Fathom: Built-in GA4 importer — the smoothest migration experience
- Simple Analytics: GA data importer available
- Matomo: Google Analytics Importer plugin for historical data
- Umami, Rybbit, Pirsch: No GA import — you start fresh. Consider running both tools in parallel for 1-2 months before switching completely.
How This Tool Works
- Migration Guide: Enter a URL to auto-detect trackers, or select manually. Get a personalized migration plan with alternatives, comparison tables, code snippets, and step-by-step instructions.
- Compare Alternatives: Select 2–4 privacy analytics tools and compare them side by side — features, pricing, hosting, compliance, and script sizes.
- Cost Calculator: Enter your monthly pageviews to see estimated costs across all alternatives at once.
- Share & Export: Copy a shareable link with your results, or download your migration plan as Markdown.
Frequently Asked Questions
Is Google Analytics illegal in the EU?
Data protection authorities in Austria, France, Italy, Denmark, and Sweden have ruled that using Google Analytics violates GDPR because visitor data is transferred to US servers where it is subject to US surveillance laws (FISA 702). While not technically “banned,” using GA with EU visitors creates significant compliance risk.
What is the best free Google Analytics alternative?
For self-hosting: Umami (MIT license, free forever) or Plausible (AGPL, free self-hosted). For cloud with free tiers: Rybbit (3,000 pageviews/month free) or PostHog (1M events/month free). All are cookie-free and GDPR compliant.
Do I need a cookie consent banner with privacy analytics?
No. Cookie-free analytics tools like Plausible, Fathom, Umami, Rybbit, and Pirsch don’t set any cookies, so no consent banner is required under GDPR or ePrivacy Directive for analytics purposes. This improves user experience and reduces bounce rates.
Plausible vs Fathom: which should I choose?
Choose Plausible if you want EU-only hosting (Germany), Google Search Console integration, or self-hosting. Choose Fathom if you want the smoothest GA4 data import, email reports, and prefer fully managed SaaS. Both are excellent, cookie-free, and GDPR compliant. Use our Compare tab to see them side by side.
Is this tool free?
Yes, completely free with no registration. We don’t store scan results or track visitors. This tool itself runs on privacy-friendly infrastructure with no Google Analytics.
What is Rybbit Analytics?
Rybbit is a fast-growing open source analytics platform launched in 2025. It combines Plausible’s simplicity with advanced features like session replay, funnels, user journeys, and web vitals monitoring. It’s cookie-free, GDPR compliant, and can be self-hosted or used as a cloud service starting at $9/month.